Connecting talent with opportunity

At Women in Sales, we connect talent with opportunity by dedicating time to understand both candidates and organizations. By fostering genuine relationships, we provide real value throughout your entire career journey, not just during the hiring process. Wondering what we can do for you?

About Women in Sales

2010, where it all started

In 2010, Elles van Teylingen founded Women in Sales with a clear mission: to elevate more women into top sales positions. She noticed that women were still underrepresented in leadership roles, with the focus primarily on diversity at the C-level and boardroom, while talented female sales professionals were often overlooked. Today, the importance of balanced teams is more relevant than ever. Research shows that diversity leads to better performance and increased profitability.

At Women in Sales, recruitment is our core business. We specialize in attracting and placing top female sales professionals. We understand that diverse teams are more aligned with client needs, better understand target markets, and achieve higher market share. By combining our recruitment expertise with a strong focus on diversity, we ensure the optimal and sustainable placement of talent.

Women learn from men, men learn from women.

Our values

What we stand for

Empowerment

We believe in the power of people. By enhancing talent and supporting organizations, we build teams that grow, thrive, and create lasting impact.

Impactful Innovation

For us, innovation is more than progress—it’s a powerful tool for driving positive change. By combining technology, data, and a human-centered approach, we cultivate diverse teams and foster sustainable growth. Our focus is on creating long-term impact for individuals, organizations, and the world around us.

Integrity

Honesty and respect are at the heart of everything we do. We build on trust and transparency to foster strong, authentic relationships.

Together

Together, we make a difference. Through partnership and co-creation, we develop balanced teams that excel through diversity, mutual respect, and trust.

Balance

Balance is the key to success. We aim for harmony between diversity, performance, and personal development, enabling both individuals and organizations to grow sustainably.

Vision for Women in Sales

We envision a future where women in sales play a pivotal role in driving organizational success, innovation, and resilience. By fostering balanced teams that integrate diverse perspectives, we enable businesses to better understand customer needs, navigate dynamic markets, and unlock new growth opportunities. Research consistently shows that diverse teams outperform homogeneous ones by delivering higher profitability, better decision-making, and increased customer satisfaction

Since 2010, we have been committed to creating opportunities for female sales professionals by placing them in roles where they can thrive and make meaningful contributions. We believe that empowering women in sales leadership positions not only enhances business strategies but also builds a culture of inclusivity and creativity.

Balance, for us, is not just an ideal but an essential driver of sustainable success.

Through our tailored recruitment, consultancy, and training programs, we aim to break barriers, bridge gaps, and ensure that sales teams are reflective of the diverse markets they serve. A balanced salesforce is equipped to deliver innovative solutions, foster customer trust, and adapt to the challenges of an ever-evolving business landscape.

Together, we are shaping a sales industry where diversity and balance are the foundation for resilience, growth, and long-term excellence.

Our team

The faces behind Women in Sales

Charl Knoppel

Head of Finance

Lilian Degenaars

Marketing manager

Danique Sweegers

Business Unit Director Women in Sales

Elles van Teylingen

Founder

Denise Veerman

Chief of operations

Sabine van Knijff

Commercial director/DevelopHer trainer

Facts about sales

A sales rep is only actively selling 32,5% of its time.

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Research shows that female sales reps are 11% more likely to close a deal.

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Most new sales reps reach full productivity after 10 months.

Women in Sales for organizations

We believe in building lasting partnerships by prioritizing quality over quantity. Our tailored recruitment process is defined by clear communication and realistic expectation management. We offer honest, hands-on guidance and are constructively critical when needed. With us, you’ll always know where you stand, and you can rely on our expertise to handle even the most complex recruitment challenges. Together, we’ll achieve success.

Want to know more? Check out our organization page

Women in Sales for professionals

Our goal is to be your trusted recruitment partner throughout your entire career. You’ll feel this commitment in everything we do. Rather than chasing quick results, we focus on building meaningful relationships and ensuring a positive experience. Whether it’s staying in touch to celebrate your successes or offering support when you’re ready for the next step, we’re here to grow with you.

Want to know more? Check out our candidate page